Reporting - Quick Guide
This is a quick step by step guide to access our most popular reports:
- Registration list
- Attendee list
You can learn more about reporting in our article here which gives a great overview of the power of our reporting tools and the insights they can bring.
Article Contents:
Step by step guide
- 1
- Click on Reports navigation bar. Select Events on the left.
- 2
- Click on your desired event from the list in the main window.
- 3
- The next page you see is a reporting overview of your event including traffic, referral, conversion and engagement data. You can limit this information based on the Ticket Type registrants have been assigned, if this was enabled.
- 4
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Navigate to the download icon towards the right-hand side of the page, you will then see a list of options.
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- From here you can download CSV files that contain lists of registrations, attendees, questions and non-attendees.The report download will be queued and a notification will display at the top of the page when the report is ready.
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Definitions
Relating to the above screenshot, it is important to know what each category relates to and in this section we have:
- Registrations - This is the report of who signed up to your event by the means of your registration page.
- Visitors - This is the report to show all people who visited your event, including those that did not register.
- Attendees - This is the report of who attended your event and watched the session.
Now, we will look into the options for downloadable reports and explain what they mean:
- Registrations - This is the report of who signed up to your event by the means of your registration page
- Visitors - This is the report to show all people who visited your event, including those that did not register. This report will also display what time a participants session has ended Note: Each person can have multiple sessions.
- Event Attendees - This is the report to show who attended your overall event. For example this also includes people who logged onto the page and didn’t then progress onto watching your session.
- Live Attendees - This is the report to show who watched your sessions at the time of first transmission whether your session is live, simulive or hybrid you can see all people who watched it.
- On-Demand Attendees - This is the report to show who is watching your on-demand content. Note that this will not apply if you have opted out of making your event available on demand once your live or simulive session has been broadcast.
- Non-Attendees - This is the report which shows who registered but did not attend any of your sessions.
- Clicks - This is the report to indicate how many clicks your event has had.
- Emails - This report will give you an in-depth report to who opened your reminder emails.
- Questions - This is the report to show who asked a question during your event. You can see the contact details of the person as well as the question asked. (Note that if you have opted out of live interactivity, this will not apply.)
- Polling - This is the report to show who has participated in your polls during your session. (Note that if you have opted out of live interactivity, this will not apply.)
- User Journeys - This is the report which showcases your user journey across your event. It will give you information about what each user has clicked or navigated to within your event pages
- Total Active - This will outline how long the user was active on your event. This is measured by the page being the top view on the user's device. For example, if the user is watching and then minimises the page to check emails then they will no longer be classed as active.
- Total Watching - This is how long the user has been playing the video. Unlike total active, this is measured throughout regardless of whether the video is in front view or not.
- Engagement Score - This score takes into account several factors to give an attendee an overall score to indicate their engagement in an event. The calculation takes into account the number of questions an attendee asked, the number of polls they submitted and any reactions they made, along with their watching time versus the total session duration.
What's in the reports?
Here's a quick explanation of some of the key data you'll see in your reports.
Column Title |
What Is It? |
| id | This is a unique identifier for the streamGo platform to help the system track the interesting stuff! |
| name, surname and email | These are the minimum fields for registration. |
| Ticket Types | This will indicate any tickets a user has been given. |
| Registration form fields | These might be job title, company name etc. These columns will show all the data your registration form asked for. |
| Session time | How long the user spent on any of the event or session pages. This could be the registration page and confirmation page as well as the session viewing page. This is only counted when the page, or session video are actively being seen by the user / at the front of their tabs or windows. If a report shows higher session time than video time, the user has likely been on the page for some time before or after the video has started / ended.
|
| Video time | This is how long the attendee played the session video for (even if it is playing in a tab or window that is not at the front of the user's screen). If a report shows higher video time than session time, this means the video was playing while the user was viewing other tabs on their screen.
|
| Questions | How many questions the attendee asked. |
| Clicks | How many times the user clicked links or content across the event including between pages or to alternative sessions.
|
| Referrer / Referrer Type | Some website pass on referral data, if they do this will be shown here to show where the user came to your event pages from. |
| Ref_data | This is populated from any referral tags you may have set up. View our help article on these tags here » |
| Registration_date | The date and time of the user's registration. |
| Percent_viewed | How much of your session did the attendee watch? |
| Score | This is our unique "Engagement Score" that we apply to attendees. It takes into consideration how much of the session the attendee watched, questions, polls and more to give you insight into your most and least engaged attendees. |
| Unsubscribed | This will highlight anyone who has unsubscribed from the events reminder emails. |
